welcome + brand concept

Explore my new plush toy brand, for both the child and inner child alike ~

Soul Stuff Toys is about bringing together irresistible hyper-cute aesthetics with spiritual significance. Soul Stuff Toys is also committed to a 100% handmade, small-batch, slow-fashion approach.

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Enjoy! luv, ninoa :3

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product sample




Original design 100% hand-sewn and embroidered by me !

new feature sneak-preview

Every act of creation can be treated as a prayer /meditation, crafts included! That's a huge part of my approach to creating stuffed animals. I try my best to co-create with spirit by creating that intention, paying attention to symbols and messages in my dreams and waking visions, and infusing that guidance and incorporating that imagery into my design process. I do this because in a market already so saturated with cute stuff made by big mass production corporations and with consumers making impulse buys to satisfy their cuteness cravings, I want to provide an alternative that still satisfies that itch for cuteness but in a more meaningful way that has a deeper impact.
This is why for future collections I want to include a tarot card-shaped tag that includes a "Synchroncitiy Story." This will describe a bit about my creative process that lead creating that particular one-of-a-kind toy design, and the meanings I attribute to each design decision from the choice of colors to the symbols embroidered in the eyes and on the body. It will also serve somewhat like a psychic reading, where potential customers can read the description and use their intuition to see if this toy is the one for them based on how they connect with the story and meanings.

On the back of the tag there will also be a call to share your own Synchronicity Story on the website, where customers can connect with me and each other through sharing their own story about the personal significance their Soul Stuff toy has with them and their own inner world of signs, symbols, and connection to spirit.

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